Alcohol possesses both tangible and intangible qualities. Artifacts such as vessels for alcoholic beverages, brick reliefs, and stone reliefs were excavated from the Sanxingdui site in Guanghan, the Jinsha site in Chengdu, and various Han Dynasty tombs in Sichuan. These findings provide evidence that the drinking culture emerged in the Western Sichuan Plain around 3000 years ago, during the Shang (Yin) Dynasty. Over time, as the production, consumption, and trade of drinks evolved, alcohol became intricately integrated into various societal areas, including its political, economic, military, literary, artistic, religious, social interaction, and other tangible and intangible aspects. It is intertwined with cultural elements such as philosophical ideas, aesthetic sensibilities, and folk traditions, continually evolving and being passed down through generations. This dynamic process fosters a multifaceted and vibrant alcohol culture deeply embedded in the fabric of society. Sichuan's drinking culture is rich in history and unique regional traits, making it an essential part of China's traditional drinking heritage.