China Brand Day events are scheduled to take place in Shanghai from May 10 to 14. Sichuan is a major economic province and a strategic hinterland in national development. What is the landscape of brand building in the province? The "Sichuan Brand Development Report 2024", co-authored by the Sichuan Provincial Development and Reform Commission, the Administration for Market Regulation of Sichuan Province, and Sichuan Daily, unveils the answer with an accurate, panoramic overview of Sichuan's brand-building efforts in the new era.

Brand is an important symbol of high-quality development, and strengthening brand building is a crucial pathway to meet people's aspirations for a better life. In recent years, the provincial Party committee and government have earnestly implemented the decisions and plans of the CPC Central Committee and the State Council on brand building, coordinated initiatives to establish a brand cultivation mechanism centered on "Tianfu Famous Product" and supported by characteristic and advantageous brands in products, enterprises and industries, and taken systematic steps to create a "Made in Sichuan" brand matrix, aiming to inject brand vitality into propelling Sichuan's governance to achieve new progress in the new era.

The "Sichuan Brand Development Report 2024" comprehensively reviews Sichuan's innovative measures, progress, and practices in promoting brand building across eight chapters and over 70,000 words. It provides a thorough summary of the substantial achievements in brand building within the realms of Sichuan manufacturing, agriculture, services and construction. Additionally, the report conducts in-depth research and analysis on the current brand-building challenges and offers countermeasures and suggestions for further enhancing Sichuan's brand development.

The relevant leading official in charge from the Provincial Development and Reform Commission stated that the compilation of the first Sichuan brand development report is of great significance for gaining insight into the laws and trends of Sichuan brand development, defining the strategy and focus for constructing the brand matrix, and promoting enterprises to boost brand awareness and intensify brand creation efforts. Reportedly, on May 11, Sichuan will host an event in Shanghai to release the brand development report and introduce new "Made in Sichuan" products.